Starting from March 23rd this year, Muslims have entered the month of Ramadan, which lasts until April 21st, followed by the celebration of Eid al-Fitr. Ramadan is a month of greatness, festivity, auspiciousness and honor, which means a lot to Muslims. At the end of Ramadan, it is Eid al-Fitr for Muslims. People dress up for festive ceremonies and family and friends visit to celebrate the end of Ramadan.
Currently, about one quarter of the world's population are Muslims. Indonesia, one of the countries where OKSpin operates, has the largest Muslim population. During Ramadan, many Muslims observe fasting, which means they abstain from food and drink during daylight hours. As a result, they spend more time indoors and rely heavily on their smartphones to keep themselves entertained and connected with friends and family. Therefore, we can see mobile apps that offer Islamic content, such as prayer times, Quran recitation, and Ramadan-specific content, experience a surge in user engagement during this time.
OKSpin’s Tips to Ramadan Advertising
Localization of Ad Creatives
During Ramadan, it is important for advertisers to create ad creatives that resonate with the local culture and values of the Muslim community. Here are some tips on how to localize ad creatives during Ramadan:
Incorporate Ramadan-related themes and motifs in your ad creatives, such as lanterns, crescent moons, dates, and Arabic calligraphy.
Use imagery that is culturally appropriate and respectful of the local Muslim culture. Avoid using images that could be seen as disrespectful or offensive.
Use appropriate language that is culturally sensitive and respectful of the local Muslim culture. Use phrases like "Ramadan Mubarak" and "Ramadan Kareem" to wish people a happy and blessed Ramadan.
Ramadan is a time for community and family, so it is important to highlight these values in your ad creatives. Show people coming together to share meals, perform prayers, and celebrate the holiday.
Different countries and regions have their own customs and traditions during Ramadan. Research these customs and traditions to make sure your ad creatives are culturally appropriate and respectful.
During Ramadan, people fast during the day and break their fast at sunset. Make sure your ad creatives are mindful of this timing and consider scheduling them to run during the evening hours.
By following these tips, advertisers can create ad creatives that are respectful, culturally appropriate, and relevant to the local Muslim community during Ramadan.
Be mindful of the advertising campaign of Eid al-Fitr
Eid al-Fitr is a time for family, friends, and community, and advertisers who can tap into this emotional connection can create compelling ads that resonate with viewers. In OKSpin's creatives for Eid al-Fitr in Indonesia, both the entrance page and the gamified ad page display a slogan in Bahasa Indonesia "Draw on Eid al-Fitr, win mystery gifts" to entice users to click and engage.
OKSpin has incorporated cartoon characters dressed in Muslim garb, in prayer or holding candles, into its advertising creatives for Eid al-Fitr. Furthermore, by adding UI elements such as gift boxes, stars, and ribbons, the festive atmosphere can be integrated into the game atmosphere, thereby increasing user favorability.
Due to cultural customs, regional preferences, religious traditions, and other factors, people's color preferences vary widely. For example, Muslims have a fondness for the color green, so in selecting colors for advertising materials during Ramadan and Eid al-Fitr, it is advisable to use green as much as possible, as it will be more well-received.
Additionally, pay attention to cultural taboos among Muslims when creating advertisements, such as avoiding the use of pork or elements featuring scantily clad women.
At present, OKSpin's creatives have been fully localized, providing high-quality ad creatives and one-stop customization services for app developers during important festivals, events and activities to help developers increase revenue!