In the past, users could only shop in e-commerce apps, only read information on news apps, and download games to play games if they wanted to. Little did they know that today, non-gaming apps can also add gamification sections like Offerwall and UI Design to create a game-like environment that can drive up user engagement and offer an interactive online game entertainment.
Why do non-gaming apps need gamification?
According to Newzoo, global revenue for non-gaming apps was $23.7 billion in the first half of 2022, up 4.3% sequentially. Coincidentally, in the second quarter of this year, U.S. consumer spending in non-game mobile apps surpassed spending in mobile games for the first time in May 2022, according to new findings in a report from app intelligence firm Sensor Tower.
Most of the non-gaming apps that grow are those with entertainment attributes, which gets more important than ever for apps. For example, users do not open tools and news information apps frequently, because they are less entertaining, then they cannot attract users' attention for a long time.
For these non-game apps, there needs to be a "gripper" to strengthen the connection between the app and the user to gain word of mouth, and “gamification” is a very good choice.
In February 2022, The New York Times Co said it had acquired Wordle, a website-only word game that has seen a burst in popularity. Wordle brought a very significant amount of traffic to the official website of The New York Times and increased it’s potential audience subscriptions. This is a successful practice of gamification, through which the non-gaming app can form a deeper communication and bond with users, helping developers increase the user's activity, engagement and productivity in the app.
Further, as the traffic dividend of the app market fades and the cost of customer acquisition rises, if the app wants to truly retain users and achieve the expected operation KPIs, it must not stick to a single function, but provide users with multi entertainment experiences to fully release user value. Gamification is an effective way to achieve the above goals.
How to gamify your apps？
While there are plenty of non-gaming apps on the market that need gamification, few companies do it well. Companies trying to integrate mobile apps with gamification have encountered a series of difficulties, such as not being able to bring users a friendly game interactive experience, users not being able to smoothly obtain game rewards, gamified content cannot be well integrated with product content, and some like that.
There is an urgent need to overcome these challenges. As one of the most professional SaaS solution provider in the world , OKSpin is all about helping global partners get closer to their users , specifically proposing Gamify Space (GSpace) to provide aspirational gamification solutions to non-gaming apps . The following are three advanced gamification strategies OKSpin GSpace provided.
1. Turn your non-gaming app into a gaming powerhouse with abundant rewards
Demand: We are all afraid that the user enters the app, and then leaves the app just because the in-app experience is single and boring, and over time, the user is lost. A single gameplay cannot meet the diverse needs of users, so users are increasingly seeking fun-filled gamification experiences.
OKSpin GSpace: With 2+ years of experience, GSpace can build a variety of gamification sections for non-gaming apps, including Offerwall, Mini Games, Tournaments, Leaderboard, etc., and turn your app into a gaming powerhouse to improve user engagement and retention. It is worth mentioning that through GSpace, users can get massive rewards such as in-app rights and third-party rewards, prompting them to immerse themselves.
2. Cultivate key user behaviors and achieve App operation KPIs
Demand: In the process of building gamified sections, we must not forget the business loops of the app itself, and think about the question “how to let users complete your operational goals?”
OKSpin GSpace: GSpace integrates a variety of customizable gamification sections such as Customizable Reward Games (Spin, Smash Golden Eggs, Cards Scratch, etc.), Daily Rewards, and Sharing Loops that work with offerwall, to serve the main business loop of the app, that is, let users actively complete valuable behaviors directly related to the app itself, and then help developers achieve operational goals.
3. Massive featured games with diverse and customized gameplay
Demand: The gameplay of App gamification should be updated frequently, because the convergent gameplay will gradually exhaust the user's enthusiasm. Therefore, it is necessary to grasp the current hot spots on rapid innovation, make the App's own characteristics, and make gamification products more affinity and easier to remember by users. When users really love gamified content, apps will naturally get good data feedback.
OKSpin GSpace: GSpace has built its own gameplay library, then a large number of gameplays can be optimized at any time. Moreover, GSpace's advantage of deep localization and customization ensure that the gamification sections are highly consistent with the characteristics of the App itself and also the user's interests, allowing users to truly have fun in the App.
OKSpin GSpace provides one-stop gamification services for global partners with more customized services, keeping the existing users and being able to attract new ones. You don't have to pay any trial-and-error costs, with GSpace, you can make any gamification transformation in your app, increase user engagement and retention, rediscover user value, and extend user LT(Life Time).
At a time when gamification is gaining momentum, OKSpin GSpace is able to further help non-game apps achieve surprisingly optimistic results.